Press Release



Newest Black Soap Opera

Webisode

Launched on Malcolm X’s Birthday




On May 19th Ahshe, the web’s newest Black soap opera premiered according to Toni Odom, the webisode’s Writer/Director. “In six short months I’ve been able to get the idea out of my head, on to video and now the internet,” Odom said.


Ahshe is produced by Restore Films and will entertain while providing a glimpse into the daily lives of Black people from various aspects that are seldom seen in general media. Difficult subjects like politics, sibling rivalry, religion and racism will be showcased in ways never seen before. Ahshe which is the Yoruba word for “and so it is” is the name of the bookstore in the show that is a community hotspot. The lives of the Grant family (two brothers and two sisters) serve as the main story while the lives of their friends and lovers help to round out the drama.


Odom said she is passionate about seeing positive images of Black people and decided she would create what she wants to see. “Too often our lives are portrayed with no reference to love, family or anything that shows the many facets of our lives that are non-pathological,” Odom said.


Ahshe will be available on various online video outlets and the first season consists of 24 ten minute episodes that will air weekly each Wednesday. The show has partnered with Divine9online.com and HBCUconnect.com to reach the growing demand of web content for the Black community. The show’s website, http://www.ahshe.com  will feature each week’s installment as well as trivia questions and downloads such as ringtones, wallpapers and screensavers. 


Odom said “Ahshe is about the love, intelligence and cultural pride that are positive images the Black community needs to see. We want to entertain yet get the average person to see themselves in the characters and feel stronger each day.”


“I chose to launch on the birthday of my idol Malcolm X to pay homage to his ultimate sacrifice. His life and strength made the way for me and proves we must support each other ‘By Any Means Necessary’!”


The launch party took place at the Downtown Independent at 7pm in Los Angeles. Visit the website at http://www.ahshe.com. For more information contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it   or call 310-294-9637.


Restore Films is a Los Angeles based film production company dedicated to creating new media, documentaries and short films reflecting Black culture.





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